One of my favorite "geek" things to do is to listen to the "Creative Synergy Podcast". The guys who do the podcast know what they are talking about.
This month, they have an interview with the operators of the "Church Marketing Sucks" website. One of the take aways from that interview is that you are always marketing, whether it is your beliefs, your church or your business.
Another thing we tend to think is that our competition is the "other churches in the area". The reality is, your competition is the movie theaters, the football game, anything that may come up to distract someone from God. Just think, the coffeehouse down the street out markets many churches.
One of the distinctions that they draw in the interview is the difference between branding and marketing and the synergy between them.
It's a great interview.