This is a common illustration in the software industry. In fact, we call it the "The Chicken and the Pig go to Breakfast".
The story goes something like:
A chicken and a pig went to breakfast one morning and talked:
Chicken:
Let's start a restaurant!
Pig:
What would we call it?
Chicken:
Ham and Eggs!
Pig:
No thanks. I'd be committed, but you'd only be involved!
(from Implementing Scrum)
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